Lawyers also need a lot of help. Yes, you heard me right! Lawyers offer a lot of support to all service providers, from jury consultants to janitors. They give their clients lots of attention, and if they find one that they like, then they prove to be very loyal. The ugly truth is that they lack time to shop around for clients. So what can you do to attract the best business attorneys?
Lawyers carry themselves out in a professional manner. In fact, they pride themselves on their professionalism. Whether presenting a brief at the federal court or drafting contracts for substantial multinationals they are expected to be cogent, professional and accurate. If you are sending some of your marketing paraphernalia to business attorneys, make sure they are straight to the point. Go through them over and over again and if you are not a good writer you can hire someone to do the work on your behalf.
Attorneys are taught about having the virtue of brevity. They also tend to have very tight schedules. If you send the marketing materials that require hours to go through, then the chances are that you will lose their attention as well as an opportunity. So make sure that you are precise to the point so that you attract the right business attorneys.
If you are offering a service or selling a product that requires some marketing, make sure that you carry some lunch. No lawyer will be willing to give you an hour of their time just like that. So if you can give your presentation as they enjoy a buffet, then you will have won their hearts. Afterwards, you can provide them with a reward and make sure that it doesn’t have your business logo on it. For instance, you can give them a voucher to enjoy coffee at the nearest coffee shop to their station. In fact, they might even thank you for that.
Know the right people
This is very vital. Its worth noting that attorneys do not make the decisions taken by law firms. In most cases, administrative assistants, paralegals, and office managers are tasked with making the decisions. Thus if you are going to grease palms, ensure that you are greasing the correct ones. Furthermore, business attorneys are mostly overworked and unappreciated. If you can make them feel they are essential, influential and valued, without any doubt, you will be on their mind the next time they need to help you make a critical decision.
You must understand what motivates business attorneys if you want to market yourself to them successfully. In simple terms, lawyers like it when you refer them to your friends. Please take note of that. They love quality referrals. Many lawyers are not good at networking, and if you can help to take some of that burden off their shoulders, then you will boost your chances of becoming the chosen vendor. So there you have it-five pointers that you can take advantage of to market yourself to the best business attorneys in your area.